Debunking Myths, What You Didn’t Know About External Consulting Services

Discover the real value behind aviation strategy consulting with B+B Solutions—and how it can transform your business.

In the aviation world, “consulting” is often misunderstood. Many believe it’s just PowerPoint presentations and abstract and “canned” strategies. Others think only struggling airlines need consultants. The truth? Aviation consulting is one of the most powerful tools modern airlines, airports, and aviation organizations can use to remain competitive, efficient, up to date with the latest industry trends, and profitable in today’s volatile market.

At B+B Solutions, we specialize in aviation consulting services with a focus on commercial excellence, operational optimization, and global aviation strategy. Since 2016, we’ve helped clients around the world turn complex aviation challenges into real, measurable results.

Let’s take a look at some of the most common myths—and the truth behind them.

Myth #1: “Only Failing Airlines Hire Consultants”

Truth: The most successful aviation organizations work with consultants to stay ahead of the curve, not just to fix problems.
From expansion planning to regulatory compliance, high-performing airlines use aviation consulting firms to enhance decision-making, reduce risks, and unlock new revenue streams. Consulting is about scaling success—not just saving companies from crisis.

Myth #2: “Consultants Just Talk—They Don’t Deliver”

Truth: Good consultants don’t just advise—they build.
At B+B Solutions, we implement customized strategies, optimize internal processes, and even support areas like alliance negotiation, call center performance, and wetlease management. Our clients see direct business impact from day one.

Myth #3: “Aviation Strategy Consulting Is One-Size-Fits-All”

Truth: Every airline and airport has different goals, market positions, and regulatory contexts.
That’s why our aviation strategy consulting is tailored to your specific needs—whether you’re launching a new AOC, entering a new region, or redefining your commercial approach.

Myth #4: “Aviation Consultants Are Too Expensive”

Truth: The right consultancy pays for itself.
We focus on maximizing ROI through efficient strategies that reduce waste, improve productivity, and grow sustainable revenue. The cost of not optimizing your commercial or operational strategy is often far greater than the investment in professional consulting.

Myth #5: “You Can Do It All In-House”

Truth: Internal teams are essential—but external experts bring perspective, specialization, and proven methodologies.
B+B Solutions enhances your existing resources, not replaces them. We complement your in-house knowledge with global experience, data-backed insights, and aviation-specific tools that accelerate progress and we augment your in-house resources with our own.

Why Choose B+B Solutions?

From our base in Panama and offices in different locations globally, B+B Solutions delivers global aviation services with a hands-on, results-first approach. Our aviation consulting services span commercial strategy, airline certification, operational excellence, and more. Whether you’re a startup airline or an established airport, we bring clarity, execution, and measurable outcomes.

Let’s Redefine What Consulting Can Do for You

Aviation consulting isn’t about theory—it’s about transformation. If you’re ready to rethink what’s possible for your airline or aviation organization, B+B Solutions is ready to partner with you.

Contact us today and discover how aviation strategy consulting can reshape your future.